TUMS

TUMS

Copywriter: Corinne Heffernan

Art Director: Zoya Schmidt (zestygraphics.com)

Getting old sucks! No one wants to feel like they're getting old, especially not millennials. After being known as the kids glued to their phones for the last decade, millennials are not ready to grow up and give up their current lifestyle. One of the biggest problems facing millennials ages 26-32 is coming to terms with the fact that they are getting older, which comes with the pressure of having a traditional, nuclear-family lifestyle. Yet, many millennials are not ready to give up their independence and youthful living as they don't feel the same desire to settle down like their parents.

Creative Idea:

Millennials secretly envy their younger selves' ability to eat whatever they want, whenever they want

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