Strategy Blurb:
Gen Zers crave content they connect with. They don’t want to waste their time watching or listening to something they don’t end up vibing with, which means they often end up rewatching, rereading, or relistening to their favorite playlists, podcasts, or books over trying something new that they hate. Spotify needs to show its Gen Z users that they know them better than they know themselves. By combining Spotify’s innate understanding of their listeners with the personal power of Zodiac signs, Spotify in the Stars creates a personalized audiobook journey that users are sure to love

Creative Idea:

Gen Z finds comfort in listening to artists and personalities that they feel seen in. What better way to show them how they are seen in their content than through the power of astrology?