Copywriter/Strategist: Corinne Heffernan

Art Directors: Anna Kallajian (www.annakallajian.com) and Danielle Cianciotto

Media Planner/Strategist: Natalie Tisler

Account Executive: Katerina Spaniolos

Parents have spent so much of their adult lives loving and caring for their kids. Many times, that means sacrificing what they want to do for their children. But when the time comes that the birds leave the nest, parents get to do things they actually want to do on vacation. Now is the time to try those restaurants you've always wanted without complaints from your kids. Or go on a history tour of the city without constant groaning and "Are we done yet?"'s. The kids aren't here. This is your trip, you make the rules.

Creative Idea:

Quit catering to your children for once. Put yourself first in Quebec City.

Quebec City

Quebec City

Out-of-Home - Billboards

Social Media

Horizontal Banners

Horizontal Banners

Vertical Banners