NEXVIAZYME

NEXVIAZYME

THE BRIEF

Get Late-Onset Pompe Disease (LOPD) patients who are on or considering treatment to engage with patient videos, so they go to the NEX website to learn more about NEX and speak with their doctors about treatment.

THE OBJECTIVE

  1. Drive upper funnel awareness on TikTok, using views and video completion as KPI

  2. Deliver #1 Standard of Care messaging

  3. Further our Share of Voice on social

Creative Idea:

You've heard their stories—now it's time to own your "MY WHY" and talk to your doctor.

TIKTOK STORYBOARDS

MANDATORIES

  • CTA, “learn more” or “talk to your doctor” driving to [specific landing page] onbranded site

  • Would utilize the newly approved multi-click unit to ensure we can add appropriate PI information