Customer Insight:

Millennial mothers are constantly worried about the dangers of the outside world however they are unaware the real danger lies within their homes in their current cleaning supplies.

SMP:

Worry elsewhere. Method has you covered at home.

Customer Situation:

Parents always look to keep their children safe, but now more than ever they are working to make sure their children don’t get sick. Especially to new parents, their life feels like a juggling act of things to worry about protecting their children from. Yet, they don’t know that the real danger they are bringing into the house is right under there kitchen sink: harsh , chemical cleaners.