Customer Insight:

Millennial Marvel Fans crave superhero content that is relatable to their own journey

SMP:

Explore the stories that made heroes like you

Customer Situation:

The comic and superhero industry has seen more demand now than ever. A recent report states, that "sixty-eight percent of U.S. adults identified themselves as “casual” or “avid” fans of superheroes in general. Roughly the same share (67 percent) said they’re fans of movies and TV shows from the Marvel franchise in particular" (The Morning Consult). With this recent rise of superhero and comic popularity, Marvel Unlimited has a great opportunity to reach new customers and bring them exciting and engaging content.