Copywriter: Corinne Heffernan
Art Director: Anna Kallajian (www.annakallajian.com)
Gen Z go-getters are a treat-driven group of people. Got a raise? Treat time. Nailed that Chem exam? Treat time. Hard launched your new boo? Treat time! The hard efforts of Gen Z are deserving of a sweet treat, one could even say, deserving of the sweetest treat of all time… a Coca-Cola. This out-of-home campaign initiates treat time between Gen Z buyers and Coca-Cola. Because let's be real, we all deserve a Coke for doing our thing.
Creative Idea:
Gen Z’s hard efforts are deserving of the most iconic and classic sweet treat, Coca-Cola!
Coca-Cola
Coca-Cola
Out-Of-Home - Billboards
Gen Zers often seek out their sweet treat after completing tasks such as running errands or going to an appointment. Placing advertisements in high-travel areas will allow Gen Z to see them no matter how they travel.