Copywriter: Corinne Heffernan

Art Director: Anna Kallajian (www.annakallajian.com)

Let's be honest, coffee is a necessity, especially in a city like New York. Coffee is the lifeline that keeps the greatest city in the world going. Yet, with artisanal coffee shops and Starbucks taking over the city by storm, NYC has become overwhelmed with the endless options for their morning brew. However, a tried and true New Yorker knows that coffee does not need to be lavish or extreme in any way. It just needs to get the job done. No matter what they do, what borough they're from, or what they look like, New Yorkers appreciate the simplicity of a good cup of Joe that gets them through the concrete jungle they call home. They need that simple brew, the one in that bright yellow can. They need their Chock Full O' Nuts, a coffee so simple, yet so perfect for fueling them for the day.

Creative Idea:

Good coffee doesn’t need to be over the top to be good. Good coffee is the way you take it.